本书为设计师提供了一系例的理念、素材和创意来设计他们理想的包装。这是一本对于设计师和品牌、广告、营销从业者以及学生必不可少的一本书。

这是第一本研究设计、营销和目标人群之间的重要的商业关系的书。本书研究了针对目标人群的设计，同时涵盖了案例研究、色标、素材以及字体选择。 这本书是唯一的集理论、设计展示、研究统计以及真凭实据于一身的书。

DemoGraphics: Packaging is the fourth book – researched, written and designed by Mark and Keith of Absolute Zero Degrees, for Rotovision. The book explores the vital, commercial relationship between design, marketing, and target audiences.

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’

Through a huge selection of great examples from UK design companies like Pearlfisher and internationally acclaimed agencies like Turner Duckworth, as well as independent agencies like Hatch and Meat and Potatoes, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made.

DemoGraphics: Packaging also offers designers an inspirational palette of ideas designed by Absolute Zero Degrees, showing materials, typography, photographic styles, and iconography.

Section headers were illustrated by Ian Keltie.